garden bloggers

How is it, that despite unprecedented availability and effortless access to a substantial information resource that is new (social) media, in particular (garden) blogs and Twitter, mainstream media are still so off the mark when assessing and/or addressing target audience interests? This week saw the inconceivable return of Ground Force, in its newly fangled ‘Love Your Garden’ format, featuring Alan Titchmarch and Mr David ‘feed your plants Coca Cola’ Domoney. [...]

Through the throng of garden press, a rather determined elderly gentleman worked his way towards me at last week’s Garden Press Event. ‘Are you the tall lady I am to meet to discuss this?’, he inquired whilst feverishly pointing to an edition of Garden Centre Update (GCU) magazine. Unfortunately, qualifying only on the ambiguous height requirements, he swiftly moved on. Only, as later revealed in various discussions on the trade [...]