November 2012

Gone are the days when, the ‘good enough’, static, one-dimensional, brochurial website was enough to satisfy consumer expectations. The game has fundamentally changed. Fueled by ever more users, faster omnipresent connections, social media, secure (and trusted) payment systems, and a multitude of smart devices, digital commerce has become a key vehicle for business revenue growth. So where, you ask is the garden retail industry in terms of its online commercial [...]